Website performance

About this website's performance

​​Our web statistics represent the access and usage records for our rochdale.gov.uk domain using Google Analytics.

Reliable performance is important to encourage and maintain the usage of quality web-based services.

2023 website visitor statistics

The following table only shows a snapshot of website usage. It displays data from 'consenting users', meaning they have chosen to accept cookies when using the website. 

2023 Unique visitors Total visits Pageviews Average pageviews Time on site (minutes:seconds) Visitors viewing more than 1 page
January 57,071 102,151 321,287 3.15 2:07 51.5%
February 47,779 88,155 278,075 3.15 2:07 51.4%
March 59,319 112,929 371,158 3.29 2:18 53.8%
April 51,616 95,369 291,762 3.06 2:08 50.17%
May 52,617 96,699 288,091 2.98 2:03 49.17%
June 48,646 90,115 275,525 3.06 2:04 51.19%
July 55,979 102,288 313,805 3.07 2:07 50.96%
August 52,763 97,163 294,940 3.04 2:05 49.88%
September 66,042 107,804 345,011 3.20 2:12 50.85%

This is what each statistic means:

  • Unique visitor​s: this figure represents the number of active users.
  • Total visits: this figure represents the total number of user sessions.
  • Page views: this figure represents the total number of requested pages.
  • Average page views: this is the average number of pages each visitor looked at.
  • Time on site: this is the average length of time a visitor stays on the site in minutes and seconds.
  • Visitors viewing more than one page: this is the percentage of visitors who visited more than one page on the site.

Figures displayed from October 2023 are shown based on consenting users in Google Analytics 4 (GA4) given Google Analytics Universal is no longer available. 

2023 Users Pageviews Views per user Average time on site Visitors viewing more than one page
October 65,557 340,803 5.20 1:27 41.9%
November 62,163 303,428 4.88 1:20 42.71%

This is what each statistic means:

  • Users: this figure represents the number of active users.
  • Pageviews: this figure represents the total number of requested pages. From October 2023, this means the total number of mobile app screens or web pages users saw. Repeated views of a single screen or page are counted.
  • Views per user: this is the average number of pages each visitor looked at. From October 2023, this means the average number of mobile app screens or web pages users saw. Repeated views of a single screen or page are counted.
  • Average time on site: this is the average length of time a visitor stays on the site in minutes and seconds.
  • Visitors viewing more than one page: this is the percentage of visitors who visited more than one page on the site.

Availability and essential maintenance

We aim to have the Rochdale Borough Council website available for use throughout the year.

We acknowledge this is not always possible due to essential maintenance. We are committed to making our site available as close to 100 per cent as possible.