Website performance

Devices used

Last updated: Thursday, 1 February 2024

On 18 May 2022, the existing website was replaced. The new cookies functionality on the site meant that people could very easily reject non-essential cookies. As a result of this, the figures from May 2022 onwards show a significant reduction. This does not necessarily mean fewer people are using the site, but just that we have a smaller dataset to work with. 

Year ​Pageviews Desktop Tablet Smartphone
2024 361,817 17.5% 2.0% 80.5%
2023 3,764,962 15.6% 2.2% 82.2%
2022 4,589,120 16.4% 2.5% 81.1%
​2021 7,027,924 33.9% ​3.7% ​62.4%
​2020 6,316,573 ​29.6% ​6% ​64.4%
​2019 ​5,661,616 ​36.4% 8.3% 55.3%
​2018 6,533,082 ​36.1% ​10.3% ​53.6%
​2017 ​5,771,150 ​35.8% ​12.1% ​52.1%
​2016 ​5,034,880 ​39.1% ​​11.7% ​49.1​%
2015​ ​5,064,490 46.5% 13.3% 40.1%
2014 ​5,354,275 56.9% 12.7% 30.4%
2013​ ​4,943,830 69.9% 8.8% 21.3%
2012 4,258,241​ 83.4% 4.2% 12.4%
2011 ​3,948,741 93% 0.2% 6.8%
2010 ​4,561,814 97.4% 2.6% 0%
2009 ​3,627,496 99.8% 0% 0.2%
2008 ​2,955,117 100% 0% 0%

Change in devices used to access the website

Over the last decade, our website analytics have identified a shift from visitors solely accessing the website by a desktop, to visitors choosing to browse by a mobile or tablet device.

In 2008 100% of all visitors to our website were browsing on a desktop. Yet, in May 2018 this number had dropped to 37.8%, with mobile and tablet visitors accounting for 62.2%.

We expect the percentage of mobile users browsing the website to grow further which is a key reason why we aim to make all our website content mobile responsive.