Car dealer revs up support for Feel Good Festival

Councillor Sue Smith with Rebecca, Kelly and Shawn.
Councillor Sue Smith with (left to right) Rebecca, Kelly and Shaun from the team at Premier Kia, who are getting ready to feel good at next month’s festival.

Published: 15 July 2026

Auto dealer Premier Kia has renewed its support for this summer’s Rochdale Feel Good Festival.

The Rochdale Kia dealership, based on Molesworth Street near the town centre, will be the festival’s digital media partner and is promoting the event to its customers across the region as well as having an eye-catching brand area on site. Premier Kia staff will also be backstage, recording exclusive interviews with performers and sharing them on social media. The deal will also see Premier Kia providing an electric EV5 and driver to assist festival organisers during the weekend. 

Ben Bird, director at Premier Kia, said they were excited to be supporting the event again, headlined by Gabrielle, Ash and Starsailor. He said:

“Rochdale Feel Good Festival is such a huge weekend on the calendar and a big favourite with our staff and customers. Premier Kia is committed to the local community and this festival which we have supported since 2018 gives us a great platform to drive awareness of the brand to thousands of people across Greater Manchester and beyond at the biggest festival in the borough.”

Councillor Sue Smith with Ben Bird, Kelly and Rebecca.

Councillor Sue Smith with director Ben Bird at Premier Kia, and (left to right) Kelly and Rebecca from the team at Premier Kia, Rochdale.

‘Local investment and support’

The bi-annual festival is organised by Rochdale Development Agency (RDA) on behalf of Rochdale Borough Council. Councillor Sue Smith, cabinet member for communities and co-operation visited Premier Kia this week to thank the team. She said:

“We’re very pleased to continue our relationship with Ben and the team at Premier Kia. It’s the local investment and support from our partners that helps deliver this fantastic festival and provides an opportunity for friends and families to come and enjoy amazing performances.”

On Saturday, 8 August 2026, Rochdale Feel Good Festival will feature a showcase of top class entertainment. Headliners pop/soul icon Gabrielle, rock band Ash, and Starsailor will be joined by soul and funk pioneers The Allergies, Manchester indie artist Alex Spencer, local bands K-ESTATE, Metro and DJ Dave Sweetmore on the main stage, together with live music across indoor venues, a food and drink village and other entertainment.

While early bird, phase 2 and phase 3 tickets are sold out, you can still get discounted tickets (£35 + 7.5% booking fee).

VIP upgrade packages are also available.

The festival is supported by the council together with sponsorship from local businesses, including Premier KiaThe Royal Toby HotelHopwood Hall College and Transport for Greater Manchester.

Once again, to cut single use plastic, tickets include a re-usable drink cup to be collected upon arrival at the festival site.

The night before the festival (Friday, 7 August 2026) synth-pop icons Orchestral Manoeuvres in the Dark (OMD) perform a headline show at Rochdale Town Hall Square alongside post-punk legends Peter Hook & The Light, and Manchester’s post-punk/funk band - A Certain Ratio.

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