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Sponsor a sign

​​​Advertising sign.

Raise your company’s profile and display your business message throughout the year with sponsorship of roundabouts, car parks and welcome signs.

Signs will be:

  • Located opposite each entry road on a roundabout, above the parking tariff boards or below the welcome sign on our boundaries
  • Positioned facing oncoming traffic for maximum exposure
  • Made from a high-quality material used for highways signs
  • Passed by thousands of vehicles on a daily basis

What you need to consider

Before sponsoring a sign you will need to consider the following:

  • What would you like to do with it?
  • In what location would you like to advertise?
  • How long will you sponsor it?
  • Which type of sign best suits your needs?

How much it costs

Sponsorship fee varies depending on the location, size and amount of traffic passing by a sign. Fees include artwork, production, installation and removal of the signs.

For a full list of available roundabouts, car parks and welcome signs, including the sponsorship fees, please email Immediate Solutions at or telephone on 01422 354300.

Frequently Asked Questions

How big are the signs and what do they look like?
Car park signs measure 300mm high x 1220mm wide. Roundabout and welcome signs vary in size. Contact Immediate Solutions for more information.

What happens if our company logo changes half way through sponsorship period?
The design of the sign can be redone but all costs incurred will be passed onto the sponsor.

Is there a minimum length of time for sponsoring a sign?
The minimum sponsorship period is one year. After that time, you'll have first refusal as to whether you wish to renew your agreement.

How do I make the payments?
Immediate Solutions can discuss a range of payment options suitable for your needs.

Who arranges for the signs to be designed and installed?
Immediate Solutions will arrange design and installation. You'll need to supply your logo in a high resolution format and approve the design proof before the sign is produced.

Can I design or install my own signs?
No, Immediate Solutions will arrange this work so it meets highway design criteria and is consistent throughout the borough.

What can I have on my sign?
You can display your logo plus a small amount of text such as a web address or business location. Highway regulations do not permit use of telephone numbers.