Website performance

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Website performance

Our web statistics represent the access and usage records for our rochdale.gov.uk domain using Google Analytics.

Reliable performance is important to encourage and maintain the usage of quality web-based services.

Website availability

Our aim is to have the Rochdale Borough Council website available for use at all times throughout the year. We acknowledge this is not always possible due to essential maintenance. We are committed to making our site available as close to 100% as possible.

View scheduled maintenance of our website

2020 website user statistics at a glance

Unique visitors: this figure represents the number of distinct hosts that were served from the Internet.
Total visits: this figure represents the total number of user sessions.
Page views: this figure represents the total number of pages that are requested.
Average page views: this is average number of pages each visitor looked at.
Time on site: this is the average length of time a visitor stays on the site in minute and seconds.
Visitors viewing more than one page: this is the percentage of visitors who visited more than one page on the site.

2020	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site (minutes:seconds)	Visitors viewing more than 1 page
August	122,178	222,962	488,657	2.19	1.38	39.24%
July	112,827	275,910	591,907	1.93	1.27	38.58%
June	114,941	277,626	565,872	2.04	2.11	37.40%
May	124,535	285,820	584,173	2.04	2.00	36.27%
April	113,770	253,083	560,117	2.21	2.00	39.26%
March	124,234	249,541	567,868	2.28	1.40	40.35%
February	109,793	196,955	449,207	2.28	1.35	38.38%
January	102,423	198,144	454,072	1.93	1.15	38.19%

Devices used to access the website

Over the last decade our website analytics have identified a shift from visitors solely accessing the website by a desktop, to visitors choosing to browse by a mobile or tablet device.

In 2008 100% of all visitors to our website were browsing on a desktop. Yet, in May 2018 this number had dropped to 37.8%, with mobile and tablet visitors accounting for 62.2%.

We expect the percentage of mobile users browsing the website to grow further which is a key reason why we aim to make all our website content mobile responsive.

Last updated: Monday, 7 September 2020

Year	Total visits	Pageviews	Desktop	Tablet	Smartphone
2020	2,018,680	4,403,658	30%	6.7%	63.2%
2019	2,381,814	5,661,616	36.4%	8.3%	55.3%
2018	2,278,937	6,533,082	36.1%	10.3%	53.6%
2017	2,166,335	5,771,150	35.8%	12.1%	52.1%
2016	1,826,146	5,034,880	39.1%	11.7%	49.1%
2015	1,456,489	5,064,490	46.5%	13.3%	40.1%
2014	1,483,816	5,354,275	56.9%	12.7%	30.4%
2013	1,317,631	4,943,830	69.9%	8.8%	21.3%
2012	1,285, 585	4,258,241	83.4%	4.2%	12.4%
2011	1,179,375	3,948,741	93%	0.2%	6.8%
2010	1,322,756	4,561,814	97.4%	2.6%	0%
2009	1,080,621	3,627,496	99.8%	0%	0.2%
2008	851,022	2,955,117	100%	0%	0%

2019 website user statistics

2019	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site (minutes:seconds)	Visitors viewing more than 1 page
January	111,322	214,503	600,891	1.93	1.41	41.42%
February	94,900	171,623	481,689	2.81	1.39	41.12%
March	112,348	229,856	574,376	2.50	1.52	39.98%
April	116,588	234,586	548,192	2.34	1.39	37.12%
May	119,355	261,383	615,768	2.19	2.00	38.59%
June	111,209	224,871	545,613	2.43	1.45	40.57%
July	101,820	193,866	407,840	2.10	1.35	35.61%
August	100,023	180,282	371,539	2.06	1.30	34.70%
September	95,575	177,637	413,357	2.33	1.46	39.99%
October	93,090	173,282	401,498	2.32	1.48	40.12%
November	92,135	166,890	376,420	2.26	1.37	38.52%
December	79,700	153,035	324,433	2.12	1.23	35.95%

2018 website user statistics

2018	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site (minutes:seconds)	Visitors viewing more than 1 page
January	92,385	183,278	509,769	2.78	1:52	36%
February	95,700	181,757	484,870	2.67	1:47	42%
March	116,157	228,215	571,591	2.5	1:43	42%
April	97,389	196,828	506,298	2.57	1:54	42%
May	104,778	219,094	718,225	3.28	2:25	42%
June	92,366	196,571	612,876	3.12	2:06	42%
July	93,306	181,788	580,233	3.19	1:56	43%
August	101,515	187,630	507,077	2.70	1:42	41%
September	90,366	172,918	456,327	1.91	1:54	43%
October	101,146	191,381	565,302	1.89	1:58	44%
November	96,162	179,373	571,921	1.86	1:48	43%
December	87,462	160,104	448,593	2.80	1:29	40%

2017 website user statistics

2017	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site (minutes:seconds)	Visitors viewing more than 1 page
January	89,628	184,167	532,649	2.89	1:56	41%
February	78,095	158,641	449,280	2.83	1:55	41%
March	90,225	188,423	493,325	2.62	1:52	40%
April	90,649	193,617	486,684	2.51	1:57	38%
May	99,300	223,713	551,943	2.47	2:13	38%
June	92,999	212,240	542,495	2.55	2:11	39%
July	90,975	175,025	472,948	2.70	1:46	40%
August	92,098	178,241	455,375	2.55	1:43	39%
September	86,468	172,822	486,857	2.82	1:57	36%
October	85,932	171,692	473,961	2.76	1:54	36%
November	82,964	162,891	448,889	2.76	1:52	36%
December	77,292	144,683	376,744	2.60	1:40	38%

2016 website user statistics

2016	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	67,910	144,324	399,029	2.76	1:47	44%
February	65,311	132,764	356,508	2.69	1:40	42%
March	74,749	154,289	406,879	2.64	1:41	42%
April	73,474	149,244	404,832	2.71	1:48	43%
May	86,266	153,367	405,872	2.65	1:46	41%
June	75,770	151,514	402,207	2.65	1:47	41%
July	74,683	146,942	395,017	2.69	1:46	41%
August	82,723	161,579	431,672	2.67	1:45	41%
September	81,769	167,266	473,549	2.83	1:56	44%
October	80,778	158,579	445,275	2.81	1:49	42%
November	84,605	165,208	464,136	2.81	1:49	41%
December	70,984	141,067	389,360	2.76	1:42	41%

2015 website user statistics

2015	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	91,605	151,058	527,937	3.49	2:27	50%
February	76,090	118,578	425,768	3.59	2.21	49%
March	84,272	134,443	475,708	3.54	2.16	49%
April	87,837	135,296	466,080	3.44	2.15	47%
May	92,721	141,177	465,772	3.30	2.06	46%
June	86,362	134,515	150,555	3.35	2.08	43%
July	88,879	134,467	456,038	3.39	2.08	47%
August	89,850	137,479	455,575	3.31	2.08	46%
September	96,530	152,969	529,337	3.46	2.20	50%
October	Statistics unavailable
November	Statistics unavailable
December	52,569	100,572	275,135	2.74	1.41	43%

2014 website user statistics

2014	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	77,208	117,780	437,682	3.72	2:24	56%
February	69,058	103,881	362,635	3.49	2:18	54%
March	77,997	118,748	416,776	3.51	2:16	53%
April	82,824	125,379	444,538	3.55	2:11	52%
May	90,713	134,101	508,633	3.79	2:13	52%
June	87,985	134,107	491,353	3.66	2:18	54%
July	91,028	140,384	508,151	3.62	2:20	54%
August	78,281	118,557	442,117	3.73	2:18	51%
September	87,278	135,112	498,619	3.69	2:24	53%
October	90,133	135,925	478,198	3.52	2.12	50%
November	80,178	119,470	419,626	3.51	2.10	49%
December	65,649	100,372	371,900	3.71	2.14	52%

2013 website user statistics

2013	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	93,759	153,117	552,783	3.61	3:15	52%
February	69,509	104,912	381,605	3.64	2:59	51%
March	73,100	111,457	414,694	3.72	2:52	56%
April	75,037	116,600	445,144	3.82	2:51	56%
May	76,990	117,916	432,270	3.67	2:51	54%
June	72,785	112,206	408,424	3.64	2:45	53%
July	69,300	108,176	415,078	3.84	2:57	57%
August	62,621	95,611	379,646	3.97	2:54	57%
September	63,916	98,766	395,043	4	2:46	58%
October	74,894	113,861	433,975	3.81	2:28	57%
November	67,206	100,728	373,581	3.71	2:21	55%
December	57,212	84,281	315,182	3.74	2:16	57%

2012 website user statistics

2012	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	72,913	111,269	361,672	3.2	2:22	51%
February	70,039	105,078	332,141	3.2	2:16	51%
March	70,375	104,192	325,711	3.1	2:19	49%
April	69,625	100,139	318,137	3.18	3:18	49%
May	84,560	122,264	377,330	3.09	2:37	48%
June	75,032	112,818	340,051	3.01	2:52	48%
July	72,815	111,757	371,094	3.32	3:14	49%
August	67,941	103,002	359,220	3.49	3:17	51%
September	75,130	115,686	394,658	3.41	3:10	50%
October	74,590	115,229	406,473	3.53	3:28	51%
November	67,764	103,666	371,939	3.59	3:22	49%
December	54,585	80,485	300,105	3.73	3:13	49%

2011 website user statistics

2011	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	68,164	101,433	347,009	3.4	2:25	56%
February	60,144	89,010	308,825	3.5	2:24	56%
March	67,135	101,465	344,144	3.4	2:24	56%
April	60,712	86,504	300,743	3.5	2:24	55%
May	74,853	106,107	367,237	3.5	2:15	54%
June	67,865	100,853	340,775	3.4	2:22	54%
July	66,127	97,078	325,748	3.4	2:16	55%
August	65,108	97,034	318,123	3.3	2:22	53%
September	70,372	105,219	355,634	3.4	2:29	53%
October	67,303	99,687	336,093	3.4	2:31	53%
November	78,357	109,902	331,241	3.0	2:05	46%
December	60,325	84,468	261,028	3.1	2:06	48%

2010 website user statistics

2010	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	99,442	210,995	785,897	3.7	2:56	69%
February	62,624	102,836	345,978	3.4	2:10	64%
March	70,000	118,167	391,714	3.3	2:07	64%
April	63,244	103,714	330,740	3.2	2:07	63%
May	72,056	116,992	382,524	3.3	2:09	54%
June	64,207	100,782	286,382	2.8	1:57	52%
July	69,840	105,701	306,337	2.9	1:59	52%
August	55,135	84,938	308,739	3.6	2:25	56%
September	59,145	96,075	349,591	3.6	2:26	54%
October	54,685	86,717	332,748	3.8	2:34	54%
November	58,074	97,501	395,237	4.0	2:47	56%
December	56,626	98,386	360,037	3.7	2:32	57%

2009 website user statistics

2009	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	55,257	89,639	290,658	3.2	2:24	61%
February	56,055	90,604	310,060	3.4	2:13	62%
March	59,086	97,815	330,693	3.4	2:10	61%
April	53,571	86,671	283,090	3.3	2:04	60%
May	53,476	85,253	291,599	3.4	2:11	65%
June	59,176	97,929	323,900	3.3	2:09	65%
July	60,988	96,121	326,061	3.4	2:13	66%
August	47,501	77,917	270,411	3.4	2:14	66%
September	56,011	95,104	319,420	3.3	2:11	65%
October	53,540	88,859	301,808	3.4	2:13	64%
November	56,525	91,741	299,424	3.3	2:11	64%
December	51,428	82,968	275,364	3.3	2:02	63%

2008 website user statistics

2008	Unique visitors	Total visits	Pageviews	Average pageviews	Time on site minutes:seconds	Visitors viewing more than 1 page
January	46,725	78,002	264,594	3.4	2:42	66%
February	Website statistics unavailable for this month
March	38,663	65,190	235,496	3.6	2:38	66%
April	47,799	79,752	282,362	3.5	2:31	64%
May	46,810	76,771	265,294	3.5	2:27	64%
June	47,359	79,560	270,588	3.4	2:23	63%
July	48,875	82,412	286,556	3.5	2:25	64%
August	43,698	71,693	253,166	3.5	2:26	64%
September	52,902	88,769	308,485	3.5	2:24	64%
October	49,595	83,151	290,382	3.5	2:17	62%
November	44,748	73,150	252,918	3.5	2:16	63%
December	42,248	69,361	234,252	3.4	2:12	63%

Contact

web.team@rochdale.gov.uk

Digital Services Team
Number One Riverside
Smith Street
Rochdale OL16 1XU

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