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Rochdale Borough Strategy for Older People

Rochdale Borough Council is committed to improving the services provided to older people and has developed the Rochdale Borough Strategy for Older People.  The Strategy sets out the council's vision and key priorities in order to improve the social and economic well being of our older people.  

Download the Rochdale Borough Strategy for Older People

The full Strategy can be downloaded below, or for a hard copy please contact the Community Affairs Team on 01706 925605.

Strategy vision and aims

By 2009 Rochdale Borough will be a place where we recognise, encourage and appreciate older people’s contributions to all aspects of community life and help them to remain healthy, active and independent for longer.

Rochdale Borough Council is commited to:

  1. Promoting a positive approach to ageing
  2. Helping older people maintain their dignity and independence
  3. Reducing poverty in old age
  4. Increasing equality between older people

Objectives

  • Oppose and confront ageism, stereotyping and other forms of discrimination against older people
  • Develop extensive participation in decision making by older people including those who are frail, hard to reach and vulnerable
  • Support people to remain active, maintain their independence, involve in intergenerational work and feel safer
  • Increase access to information and advocacy services required by older people so that they can take action for themselves
  • Provide access to work or other ways to earn money
  • Encourage older people to secure their welfare benefits entitlements
  • Improve access to leisure, social activities and lifelong learning
  • Make health and social care more person centred.

Themes

Nine theme areas have been identified to deliver the Strategy and achieve the aims and objectives set out above:

  1. Active citizenship and representation
  2. Access and transport
  3. Community cohesion
  4. Community safety
  5. Health and social care
  6. Housing
  7. Income and employment
  8. Information, advice and advocacy services
  9. Lifelong learning and leisure

A summary of each theme is outlined below:

1.   Active citizenship and representation

Involving older people is central to our approach in developing and delivering our strategic policy. In our ageing population, there are increasing number of older people who want to engage in planning their communities through consultation and direct participation. Older people help to form the ‘social glue ’that binds communities together. Many of them are active and healthy. Others need support to enable them to engage. Many older people have skills and resources to contribute to public and community institutions.

The challenge is how to enable older people who are fit and healthy to participate in active citizenship. These are the "easier" group to engage with because they are able to participate in the pensioners groups we have in the Borough and have their voices heard. The more difficult groups are the ones who are not so fit and housebound.

2.   Access and transport

At the time of the 2001 Census 31.2% of the population of Rochdale Borough were aged over 50. Of this group nearly one third (31.9%) lived in a household with no car. This figure is significantly higher than the national average of 25.2%.

The percentage of people aged between 50 and 74 who are permanently sick or disabled is 13.5% in the Borough. Again this is significantly higher than the national average of 9.3% for this age group.

These figures clearly suggest that improving access to services and providing appropriate transport are key components of the Strategy for Older People.

3.   Community cohesion

Older people are a source of community cohesion, a community’s memory, and sometimes possess untapped skills and experience. They provide, for example some unpaid care that keeps families together, and play a major part in running hundreds of volunteer groups such as tenants’ associations, community organisations and friends of parks groups.

4.   Community safety

Older people wish to live safe and secure lives both at home and in the community. Many older people’s freedom to socialise and travel, especially that of older women, is curtailed by fear of crime. Social isolation and lack of independence due to fear of crime is likely to have a bad effect on older people’s physical and mental health and significantly reduce their quality of life.

The fear of some types of crime, such as bogus callers and burglary, can be sufficiently unnerving and distressing to induce some older people to move into residential care. Older people’s fear of crime may lead them to purchase items or services such as insurance or fitting of security devices that they can barely afford.

5.   Health and social care

As the general population ages, we need to plan for significant increases in demand from older people. Older people-especially in the transitional and frail stages have a much greater need for health and social services than the young. The greater prevalence of specific illnesses such as stroke and diabetes amongst people from black and minority ethnic communities is becoming increasingly significant as they age.

At the time of 2001 census, in Rochdale Borough 13.55% of people aged 50-74 were classed as permanently sick or disabled. This was higher than the percentage of people who were classed as permanently sick or disabled in England and Wales, (9.28%). Nearly one quarter of people aged 50 and above (23.99%) consider themselves to have “not good” general health. This is higher than the percentage of people in England and Wales (19.20%).

6.   Housing

Housing quality is particularly important for older people as they may spend a lot of their time at home. However, significant numbers of older people, particularly those from black and minority ethnic groups, live in poor quality accommodation. Older people also experience a lack of information and advice about housing, and a lack of housing options across the public and private sectors. They should be able to live in housing of an appropriate standard and in which they can retain their dignity and independence.

In Rochdale 31.2% of people (64,070) are age 50 and above and comparatively higher numbers of older people live in Norden and Bamford, Castleton and Middleton South wards.

7.   Income & employment

As people age, there is a growing concern over financial security. People should be able to afford a good quality of life as they get older. They fear not having enough resources to finance what they want to do.

Many older people would like to work but encounter difficulties in doing so. Barriers vary but can include actual or perceived age discrimination by employers, skills gaps, ill health limiting the type of work that they can do, and lack of information about relevant opportunities available to help older people return to work

8.   Information, advice and advocacy services

Because of their circumstances some older people have less access to information than others. They are therefore less able to participate in and take up services. In Rochdale Borough we have a range of  information services such as Age Concern and the Citizens Advice Bureau. They work together to avoid duplication and to ensure older people are directed to the most appropriate service as quickly as possible. All our information services are members of the Community Legal Services Partnership, thus guaranteeing quality and uniformity of service.

9.   Lifelong learning and leisure

Older people value learning skills and knowledge to make social networks and new friends. Many older people are keen to get involved in lifelong learning such as computer courses, sport and leisure classes, and so on. However, not all-older people feel confident about getting involved and there is a demand for groups and classes aimed specially at older people. This enables them to build up their confidence within their own peer group, so they can then join mainstream activities if they wish.

The majority of people aged 50 and above in the Rochdale Borough (54.22%) have no educational qualifications. This is higher than the percentage of people aged 50 and over in England and Wales (47.44%).

 

How do we define 'older people'?

Older people are defined as anybody aged over 50 and old age can be broadly divided into three stages, and the Strategy reflects the differing needs for information, care and support for the 3 stages of old age:

1.   Entering old age

This group is reaching the end of or has completed a career in paid employment and/ or child rearing. They can be as young as 50, or the traditional retirement ages of 60 and 65. There are many who continue to work full, or more commonly, part time till much older than the current retirement age. It is predicted that this group will increase in size with the impact of changing demographics, more flexible retirement ages and changes in pension rules.

2.   Transitional phase

This group is in transition between leading a healthy, active life and frailty. This often occurs in the seventh and eighth decades but can happen at any stage of older age.

3.   Frail older people

People enter this phase as a result of health problems such as stroke or dementia, social care needs, immobility or a combination of these. Frailty is usually experienced in late old age.